In the Netherlands, only operators that are established in the country itself, and locally hosted websites are allowed to offer their services to Dutch punters.
As a consequence, there aren’t many sports betting sites and online casinos that are willing to host their websites in the Netherlands. This lead to a massive switch towards ‘illegal’ gambling.
In an attempt to counter this effect, the Dutch relaxed their laws enough to allow some of the world’s biggest names in gambling to access the market. However, this move isn’t without risk, since you never know when a big fine comes your way.
Most Popular Sports for Betting in the Netherlands
Despite the unclear legislation regarding online gambling, punters from the Netherlands spend between 500 and €800 million euros every year on online esports betting.
The most popular sport for betting is football with a share of 70% out of the entire betting volume. It is easy to understand why football is so prevalent in Holland with so many high-quality football players and a National Team that was among the best in the world. Most of the football wagers are placed on the domestic league, Eredivisie. However, soccer fans bet just as much on other European leagues like La Liga or Premier League.
Hockey comes next in popularity, closely followed by volleyball.
The fourth place is held by cycling – no surprise, as the bicycle is a very popular mean of transport in Holland, making most of the riders big fans of the Tour de France, Il Giro and other big competitions.
Online sports betting in the Netherlands is a very diverse environment; any punter will be happy to have so many options available.
Online Sports Betting Netherlands – The Numbers
The €800 million estimate above shows potential, considering that we are talking about a market that wasn’t regulated yet. The Netherlands could easily take the third spot in Europe regarding gambling revenue, after the United Kingdom and Italy.
The lack of a standard law regulating the activities of operators makes it difficult to collect accurate demographics. However, most of the punters placing sports bets online are aged 25 – 50 and over 82% of them are men. Ladies prefer the online casino games while other products such as bingo or keno are not relevant to be taken into consideration.
It is interesting to observe that, despite the state monopoly over the domestic casino and betting industry, the number of punters choosing to bet at these institutions is quite low. This lead to considerable losses for Casino Holland, and the situation is still critical. Even so, the authorities do not seem to be in a rush to bring relaxation on the market through clear and supportive laws.
Best Sportsbooks in the Netherlands
One of the biggest online sports betting operators that took a gamble with the Dutch market, Betway, speculated the lack of high-quality betting services and enjoys a perfect run in the Netherlands. With their extensive betting markets, competitive odds and consistent bonuses, they appeal to Dutch punters that are happy to have a healthy alternative for the odds offered by domestic bookmakers. Since the market is not regulated, Betway does not need a license to operate in the Netherlands. However, in case there are significant issues with any players, they risk being drastically fined by the government. Moreover, this is the main reason why some of the operators chose to stay away until the authorities pass a clear Gambling Act. Until then, the ones that dare can make a nice profit as backed by Betway quarterly reports in Holland.
Another UK-based bookmaker, William Hill also accepts players from the Netherlands. William Hill is the bookmaker where most of the Dutch players place their football bets. With many years of experience and a massive amount of tradition behind their name, William Hill is probably the safest bookmaker in the industry that Dutch players can use. Top-notch services, great offers, appealing bonuses and a spot-on customer support team is what you will find here.
Part of the Swedish giant Betsson, Betsafe is a cool betting site that appeals to many young punters in the Netherlands. They have incredibly appealing marketing campaigns, coupled with very advantageous odds and a broad portfolio of sports and eSports as well. No matter if you are planning to bet on football, hockey, volleyball or cycling, joining Betsafe will offer you a safe and professional environment to do so.