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Sports betting UK

Gambling industry revenues in the United Kingdom have gone sky-high during the last ten years. The enormous growth was made possible through a series of inter-dependent events that started more than 15 years ago. On April 7 2005, the Gambling Act was approved by UK Parliament and this is considered the turning point of the entire gambling industry in the region.  

In this blog, we will take a look at the most-played sports in the UK from a betting point of view. For our data-driven readers, we will dedicate a separate section of this blog to analysing the most recent statistics presented by the UK Gambling Commission.

Sports preferred by British punters

Since England is the sports betting country where the first Football Association was formed (1863!), it is no surprise that the king of sports is dominant in British punters’ preferences when it comes to online betting.

This fact is consistent with the data extracted from the latest UKGC report.  This report reads that of the entire Gross Gaming Yield of £2.0 billion registered between October 2016 and September 2017 for online sports betting, football bets amount to £786 million. That is almost 40% of the total Online Betting Gross Gaming Yield for the previously mentioned period.

British punters

This fact is consistent with the latest UK Gambling Commission report. With a total gross gaming yield of £ 2 billion registered between October 2016 and September 2017 for online sports betting, football bets amount to £ 786 million, roughly 40%.

Horseracing is not far behind in the statistics with a total yield of £ 569 million. Some more figures:

Gross gaming yield by sports (in millions pound Sterling)

  • Football – 786
  • Horseracing – 569
  • Other Sports – 340
  • Virtual Sports – 175
  • Tennis – 143
  • Dog Racing – 53
  • Cricket – 27

Online sports betting UK – Demographics

According to the UK Gambling Commission, 45% of the people interviewed has gambled in the past month, a 3% decrease compared to 2016. 18% of the participants gambled online.

Sports betting in the UK is an activity enjoyed by punters of all ages with no specific category standing out. 22% of the online gamblers aged 18-24 gamble at work. There is a trend among punters aged under 35 to gamble outside their home. Another interesting fact regarding the behaviour of UK punters shows that 33% of them gamble at least once a week.

When it comes to devices used for online sports betting and gambling, the statistics indicate that 50% of the gamblers use a laptop. On the other hand, the use of mobile phones has increased by 10% compared with 2016, to reach 39% in 2017. However, if you combine the percentages of mobile phones and tablets, you get 51% in 2017. That is an 8% increase compared with 2016. These numbers confirm that the popularity of mobile online betting is rapidly growing.

Online gambling UK

Sports betting in the United Kingdom is an activity enjoyed by punters of all ages with no specific category standing out more than the others do. In addition, since we are referring to punters’ age, you may be interested to know that 22% of online gamblers aged 18-24 gamble at work. There is a consistent trend among punters aged under 35 to gamble outside their home.  Another interesting statistic regarding the gambling behavior of punters within the United Kingdom shows that 33% of them gamble at least once a week.

When it comes to devices for sports betting and gambling in general, the statistics indicate laptops as being the most popular choice. 50% of the online gamblers interviewed declared that they are using their laptops for sports betting and online gambling. On the other hand, the use of mobile phones has increased by 10% compared with 2016, to reach 39% in 2017.

Online betting UK

Key figures and facts about the UK gambling industry

At the beginning of this article, we made a promise to our data-enthusiasts readers that we will return with the general figures that illustrate the overall situation for Gambling in the United Kingdom. Well, this is your moment of glory since we are about to share with you the data that confirm the continuously increasing trend of the gambling industry in the UK.

Horse racing UK
  • In 2011 the gambling industry in the UK was roughly worth £ 8.4 billion;
  • The overall gross gambling yield for the UK gambling industry in the period October 2016 – September 2017 amounts to £ 13.9 billion, online gambling taking £ 4.9 billion for its part. Casino games generated £ 2.7 billion with £ 1.8 billion through online slots;
  • In 2018, UK gambling industry had grown to £ 14.4 billion;
  • Online sports betting generated £ 2.0 billion, mainly coming from football and horseracing betting;
  • A total of 106,366 employees are working in the gambling industry in the UK.

Best online bookmakers in the UK

Below we have put together a list with some top rated online bookmakers in the UK. If you want to have a little extra advantage and make use of a few bonuses, take a look at this article: Best Bookmaker bonuses in the UK .

William Hill

William Hill can be easily considered one of the pillars of sports betting in the United Kingdom. If you are a fan of sports betting or online casino, then there’s no chance you haven’t heard about this giant with that was founded all the way back in 1934. All that experience translates into perfect services both online and offline. This is confirmed right from the start, with the new customer offer that rewards any £10 bet with a £30 free bet.

Experts in the industry carefully handle every aspect of the online betting experience at William Hill so that punters have the best possible time. From the dedicated mobile apps, top-notch security, diverse payment and withdrawal methods, commitment towards responsible gaming and all the way to the 24/7, professional customer support department, everything is perfectly optimised.

Pros

  • Attractive new customer offers;
  • Regular betting promotions;
  • 24/7 support through live-chat, email or phone;
  • Competitive odds on all possible betting markets, both in-play and pre-match.

Cons

  • Inexperienced punters might get lost trying to download the mobile app.
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Ladbrokes

Established in 1886 as a local bookmaker, Ladbrokes knew how to perfectly adapt their business to the ever-changing times of sports betting and how to remain one of the top online sports books in the UK.

Just like you’d expect from an online sports bookmaker with so much experience, every interaction is perfect. From the moment you register, all the way up to getting your withdrawal paid, everything is designed with the punter’s benefit in mind. At Ladbrokes, you will enjoy great promotions for both new and existing customers, versatile ways to control how much you spend on betting, several payment methods and a safe and adaptive mobile website.

Pros

  • Great new customer offer;
  • Accepts PayPal for withdrawals and deposits;
  • Unshakable reputation;
  • Very attractive VIP program.

Cons

  • There’s no search bar to find the matches you want to bet on.

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Wisdom of the crowd

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