
There are a lot of bookies offering their services in the UK, so it might be difficult to choose one that suits your needs. In this betting guide, we will tell you which recommended bookmakers we prefer and why they should have your preference as well when it comes to serious sports betting. You will also learn how you can become profitable with online sports betting by yourself!
Recommended bookmakers
All our picks can be found at Bet365. This is de most popular European bookmaker, offering lots of sports and betting markets. Also consider bookmakers like Unibet, William Hill and Pinnacle Sports, they’re worth having a look at.
Bookmakers in the UK
You might be asking yourself, what are the best bookmakers in the UK? Which bookmaker can I choose without being scammed? There are multiple online bookmakers in the UK that have a good reputation and provide a good service. Bet365, William Hill and Sportingbet are some good examples in the UK.
European bookmakers
The so-called European ‘soft’ bookmakers, like Bet365, are the ones you looking for if your goal is to make consistent profit with sports betting. A soft bookmaker typically changes their odds slower, and have more attractive odds aimed at the casual player.

They offer niche markets like NCAA Basketball Women, but they do not have accurate statistical models for this kind of competitions, which might result in wrong odds.
Our advanced algorithm
We at Transparent Bets can take advantage of this by calculating value bets with our advanced algorithm. We provide you with the best picks currently available. The algorithm analyses lots of data and calculates the chance of a bet being a high value bet. This algorithm is constantly being improved by our betting experts in order to make the predictions even better.
So, if you want to make some decent profit with sports betting and if you have access to the recommended bookmakers mentioned above, you are at the right place here at Transparent Bets.
Transparent Bets service
Success is only a success if it’s shared with other people. Since we have seen for ourselves that our method works, we like to help other people achieve the same results as us. For our team at Transparent Bets, helping punters is a way to get more value out of our methods through a reasonable and fair subscription fee. This makes it a win-win for you and us.

The current market mainly exists of tipsters and betting services offering fast money and ‘great’ results. We believe that online sports betting can be profitable on the long term and – as such – could provide a fairly solid income. Try it yourself and open an account at one of our recommended bookmakers.